What is a brandspace?
Try to familiarize yourself with the term. As a first step, find a building example which illustrates best for yourself this term.
Assigments:
1. You are required to explain in a written concise statement, what the term means in todays competitive architectural markets. Why do large companies need to refer to this strategy and how? What means identity for fashion and product design firms? (min. 3500 characters - no spaces, Arial)
2.You are required to give a project report of a building of your choice, which explains the term brandspace via its design, in particular exterior facade design and its interior space layout, and exemplifies it. (drawings, images, etc..in printed format)
You will give a class presentation on wednesday the 17th to move forward the class research on the studio topic-brandspaces
Do not forget to procure books for class work as listed!
You will have the following monday the 22nd to give a presentation on geometry and patterns!
1 comment:
"min. 3500 characters - no spaces, Arial"
no spaces! that would be hard to read.
just kidding I know what you mean.
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