Brandspace program_mix & shape

How do we generate a successful mixture of program, shape and structure to generate a unique spatial consumer experience?

problem & dialectic

The architectural production of recent decades can be characterized as striving to be autonomous and heterogenous in comparison with the anonymous and homogenous proceedings of a repetition of modern ideals.

Of interest for you should be now only the misreadings of modernist architecture by the neo-avantgarde, which distinguishes itself for not using icons and copies that are typologically driven. This is not a mere repetition, which relies on the ideal or identity through historicist replication as in postmodernism. It is also a process that does not refer directly to an origin as did Corbusier’s use of industrial products of the time (ocean-liner, automotive etc.) to generate design ideas and in this sense was proto-machinic, but one should operate distinct from the functional-formal dialectic of modernism and all its reconstructions. You should localize the inherent characteristics in your design process of “repeating with difference”. In this sense one adheres to certain rules of an existing language or an pattern armature, but trangresses the underpinnings of the project referred to.

One precisely needs to define “the problem” to engage into the disciplinary discourse. The discourse of architecture often referred to a series of dialectics such as inside –outside, vertical – horizontal, center – periphery, frontality – rotation, solid – void, point – plane, figure - ground etc..

Note: A close reading of architectural examples (Palladio –villa Malcontenta, Corbusier – villa Garches, Mies – Glass house , Eisenman- Houses 1-10) helps to understand the discourse of other projects. This supports you to understand and delineate your design and clarify your employed formal design strategy.

For this initial step is not concerned with function or structure, nor with the social context, technology, economics, but simply with the formal manifestations revealed to the eye.

“Only that which is alike differs” (Deleuze)

Students are supposed to search for the generating diagram, to construct “the abstract machine” as an evidence of dynamics that give the decisive change to the process of developing the project. Related to project aspects of past pattern developments.

The next step is to look for its material configuration. There is always a certain relationship between the information it contains and the transformation it instigates. Which are the critical patterns to be implemented for a successful evolution? What is the underlying principle that activates the diagram? How does one isolate and direct its strategy of transformation?

In order to understand its specific operational technique, an organizational prototype is developed in several sequential stages where parameters change to test the performance before it is mapped onto the studio project.

The students will assemble their own proposal that will develop from physical 3D-pattern models.

Students are required to make digital 3D-parties displaying the process of the design evolution; Importance is laid onto the recording of each successive step, the parameter changes that lead to differentiation between the models.

ref.:

1. B.Tschumi: Glas video-gallery, Groningen
2. P.Eisenman: pavilion Groningen
3. Coop Himmelblau: pavilion Groningen
4. Toyo Ito: tower of the winds
5. Diller & Scofidio: slow house, Long Island, NY
6. Zaha Hadid: Mind Zone, Millenium Dome, london

Assignm.:

Description/ Program:

Site:

The whole site development ( “island masterplan”) envisions areas of offices in the center and mixed use at the beach front, both dedicated for the longitudinal stem at the bottom of the island.

Student groups are supposed to locate their clusters in the respective area at the east part of the island/ mixed use area, taking into consideration other groups already in place.

Volume_form_shape concept;

Each student develops the spatial distribution of program (axonometric diagram); plans (scale 1:200, 1/16”); infrastructure, circulation (axonometric diagram);

1. diagrams; plan & section ; initial scale 1/32”~1:500;

2. mass models/ 3D-pattern models/ parties; scale 1/32”~1:500; minimum 3 schemes; materials- wood, foamcore, acrylic;

3. sketch drawings, draw up your first concept thoughts! the concept has to sit! plans & sections (what is necessary to explain the scheme); rough door swings & fenestration as notational process; scale 1/32”~1:500 & 1/16”~1:200 (xerox enlarge or CAD plot larger)

You will receive extra bonus, if you can already move up to the next scale!

4. diagrams; plan & sections diagrammatic - scale 1/16”~1:200 to illustrate the sketches;

Print:

11/2x17” sheets

Digital:

in .pdf in letter size, saved to the folder.