Wednesday, January 31, 2007

For any upcoming studio work and deadlines, please refer to the schedule on the studio server!

You might have a look to Toyo Ito’s book with particular regard to the experimentations on 3D foams, formal geometric structural explorations.

Monday, January 29, 2007

rule based patterns

Can the geometries we explore translate into different scales?

Individual sets of selected geometries are chosen with the perspective of future transformation potentials and dynamic scalability. The studio work will establish a decision catalog while exploring the possible performance of patterns. It is especially the 3D development, which implements various techniques for further exploration to uncover new strategies. This phase is dedicated to reveal the three-dimensional rules and constraints, which are at the basis of the selected geometries. Of particular interest is the different ways of modularization, combination and joining of single elements to larger entities, forming new patterns of complex organizations.

Magic number: 3


diagram:

The use of conceptual diagrams is a technique in design that helps to outline the virtual evolution of a project.

Its implementation generates a development of possibilities and potentials in nonlinear progression.

Important for the activation is its stage of non-deterministic, open orientation to the design process.

As one of the primary influences on organizational developments the use accelerates dynamic forces, behaviors and relationships. It is a ‘function’ to the process similar to a generative expediting device or catalysator. It is a performative device rather than based on merely representational characteristics.

According to Deleuze this implementation of diagrams is working like a schematic statement or an abstract machine in the role of a primitive function.

Reading: Hersey, chapter cubices rationes

Print:
-2D development in -36x48 “ sheets
-3D development in -36x48 “ sheets
Digital:
2D & 3D development in .pdf in - letter size, saved in folder.

ref: http://www.solidformdesign.se/


Saturday, January 20, 2007

pattern & geometry

The studio will continue with a design research phase and will accumulate 2D patterns, which form the genetic pool to generate evolutions of material systems later on. The field of exploration of geometries and patterns covers a range from the occidental to the oriental realm. Study and representation methods chosen are in a first step digital images and adjacent diagrams uncovering the underlying geometry as a 2D figure.

Magic number: choose 11


“Do you not see the greatness of our age resides in our very inability to create new ornament? We have gone beyond ornament, we have achieved plain, undecorated simplicity. Behold, the time is at hand, fulfillment awaits us. Soon the streets of the cities will shine like white walls” Adolf Loos, Ornament and Crime (1908)

Adolf Loos dogma, postulated a century ago, established a modernist style code to be reassessed by entering into the realm of ornate pattern.


Reading: Schmidt, Patterns in Design; Agile Rabbit series; The world of ornament; Hauer;



Friday, January 19, 2007

identity:

Do not forget to fill out the identity_preference form.

Individual folders need go into the students folder!

note: next weeks meetings and discussions are dependent on weather conditions. So stay posted for upcoming proceedings!

Thursday, January 18, 2007

BRANDspace & geometry


While the studio is exploring the term brandspaces and some innovative architectural implementations of this concept, one wants to explore more any hidden design tactics. Can you reveal to the spatial interventions inherent geometric design strategies? Does the project employ an interior design with particular reference to geometric patterns? And if yes, how are these composed and modularized? Can you extract the basic inherent geometry? In some cases the whole building seems to be a brand, clearly recognizable through an exterior envelope based on original patterns and material use. The studio will deepen the research on the facade at a later stage.

Wednesday, January 10, 2007

Program context


What is a brandspace?

Try to familiarize yourself with the term. As a first step, find a building example which illustrates best for yourself this term.


Assigments:
1. You are required to explain in a written concise statement, what the term means in todays competitive architectural markets. Why do large companies need to refer to this strategy and how? What means identity for fashion and product design firms? (min. 3500 characters - no spaces, Arial)
2.You are required to give a project report of a building of your choice, which explains the term brandspace via its design, in particular exterior facade design and its interior space layout, and exemplifies it. (drawings, images, etc..in printed format)

You will give a class presentation on wednesday the 17th to move forward the class research on the studio topic-brandspaces

Reading: Shopping guide; Prada part I; Powershop;


Do not forget to procure books for class work as listed!
You will have the following monday the 22nd to give a presentation on geometry and patterns!

read

book references:

Jeffrey Inaba, Koolhaas Rem, The Harvard Design School Guide to Shopping
Koolhaas Rem,
Projects for Prada Part 1
Powershop, New Japanese Retail Design, Birkhauser-frame,
http://www.framemag.com/

David Leatherbarrow, Mohsen Mostafavi, Surface Architecture
Hersey George L., Architecture and Geometry in the Age of the Baroque
D'Arcy Wentworth Thompson, On Growth and Form
Josef Albers,
Interaction of Color
Mori Toshiko, Immaterial-Ultramaterial, Architecture, Design, and Materials
Detail, Magazine,
http://www.detail.de/

  • Laeden und Verkauf, Konzept, serie 2004,3
  • Bauen mit Naturstein 2003,11

El Croquis 123, Toyo Ito.
Schmidt P.,Tietenberg A., Wollheim R., Patterns in Design, Art and Architecture

The world of ornament, The World of Ornament

Erwin Hauer, Continua-Architectural Screens and Walls
The Pepin Press, Agile Rabbit Editions, www.pepinpress.com

  • Weaving patterns
  • Lace,
  • Embroidery
  • Ikat patterns
  • Floral Patterns
  • Mediaeval Patterns
  • Renaissance
  • Baroque
  • Rococo
  • Patterns of the 19th century
  • Art Nouveau Designs
  • Patterns of the 1930
  • Chinese Patterns
  • Japanese Patterns
  • Islamic Designs
  • Persian Designs
  • Turkish Designs
  • Elements of Chinese and Japanese Design
  • Bacteria and other Microorganisms,

project description

Air at an unexpected location

With the addition of air, liquids and solids diminish their density. Something homogenous and solid transforms into a loose and perforated structure. The foam model indicates that under circumstances yet to be clarified, the dense, the continuous and massive yields an invasion of the void. Air, the element most misunderstood, harvests means and ways to protrude into places, where no one expected its presence. Even more so, it brings into being strange places, which did not exist before. The process of becoming, is an occasion to watch the subversion of substance. By tradition, we are concerned with the potential to excavate substances and respond with suspicion or even guess transgression.
The aggregation of air filled voids, springs from a questionable victory over the solid, and as a foam like structure, appears to turn upside down the natural order within nature. In Sloterdyk’s words, it seems to be emerging from an illegitimate marriage of elements. (Sloterdyk P., Sphären, Schäume, Eine Trilogie)
As opposed to this common disrespect of the seemingly vague, the latent, the close to arbitrary, and the irregular, the Studio will take the foam model as example and work on a rehabilitation of its inherent processes and expressions.
In order to complement the widely used methodologies of becoming, such as drift, repetition with difference, processes of catastrophy or creative recombination, we will explore the term explication, in the sense of a discrete move from one condition to the next, like a continuous escape from the status quo.


Program-context

The Studio project will explore the design of a showroom. A particular interest will be directed towards the concept of recent brandspaces, which are an outcome of strategies for market differentiation and the search for identity (as opposed to vernacular fashion Outlets) of major international firms, such as fashion-houses (Gucci, Prada..), or furniture companies (B&B Italia, Cappellini..)etc. The initial research will in this respect also look at the ongoing global competition, which forces the Italian design industry across different sectors, to unify its forces under the known brand label, Made in Italy. A central theme will play especially the industry for luxury goods, which engages in company-fusions and co-brandings, to be always in search for new ways of creative promotion. Brandspaces are mostly an ingenious mixture of innovative programmatic components and spatial interventions, both geared towards the creation of a singular atmosphere, which immerses the consumer into an experience with all senses, and represents the product(s) and its definitive lifestyle.


Site-context & space

An increasing market share in the above mentioned luxury product segment is dominated by the East Asian and Arabian countries. The site of the studio project will be in the city of Dubai, which seems to play a role model in terms of contemporary extravagance and excess. Dubai is since several years already an emergent tourism destination, and because of its politically guided attraction for investment capital offers for planning experiments a pioneering test ground. It is the most vital part of the United Emirates, and boasts more than 30% of the world’s cranes at work at any one time, evolving entire new city quarters at an astonishing rate. Yet its enormous development opportunity is also paralleled by the misleading potential for kitsch and misguided vernacular in its architecture, which will be discussed critically in the Studio. The tallest skyscraper Burj Dubai in construction in the city, the seven star hotel Burj al Arab and man made islands like Palm Island, and The World, in planning offshore, are just some examples of ambitious realizations of dreams and unprecedented urban developments, driven by brilliant market economics and geopolitical investment. The ongoing construction strategy to build an image of desire and fantasy, will lead the students critical approach towards new planning tactics and challenge the Studio proposals in terms of technological performance and economical feasibility. The Studio objective is to invent a Brandspace environment, featuring a unique combination of program and spatial tectonics to satisfy the requirements of several industry leaders of the Made in Italy “league”. As an example, the Studio will critically inquire the recent phenomena of Villa Moda, a brandscape development and fashion mall concept, spreading across different cities like Dubai, Kuwait etc..

Pattern-material

The Studio will emphasize techniques of digital craft reaching from design to fabrication and construction, and will explore an architecture of emergence and experience, based on deep surfaces, or topologies of skins & bones related to particular work with materials and textures.
The Studio will look at patterns and geometries at different scales, in order to foster the creation of original architectural building components, while simultaneously considering the interplay of pattern design to the larger geometric structure of the building.
Primary interest is the process, which will undertake design exploration by analyzing form and structure such as in nature, optimizing our often iterative form finding techniques, and to look for strategy translation between techniques and the linked objects. Students will get interested into material behavior and combined structural effects and how they link to design techniques. Students will pursue technological innovation with different materials with the need to inquire the related design and manufacturing constraints.

Key words:

Deep surface
Pattern-material
Performance-material
New materials - smart materials
Emergent structural organizations in nature
Self organized systems
The informal in engineering

Studio phases

The Studio work will be organized in several phases, beginning with an initial project design research phase on selected geometry and patterns, and representation methods in form of digitally scaled 3D prints. A successive development phase will study geometric rules for new design variations, which will be translated into the studio project in different scales. Software and program techniques will be crucial for the studio progress. The project design phase will give particular attention to the building envelope in terms of cladding and structure principles.
In the prototyping phase, students will experiment with materials in order to permit the evaluation of design variations and, or to test an assembly with 3D solid free form fabrication methodologies. Material experiments may cover wood, metals, concrete and in particular stone.
Each phase will be accompanied with selected texts.